‘THINK · CARBON FREE' - Call for 100 Ideas (2010)

Client: Polytrade Paper / Year: 2010

Presented by Polytrade Paper, a renowned paper company based in Hong Kong, ‘THINK · CARBON FREE!’ was a creative campaign to collect 100 ‘Carbon-free’ ideas from across the city and show concerns to low-carbon living to the environment.

We were commissioned to deliver the whole creative campaign including naming, concept and strategy, from event identity to promotional and exhibition design, we also responsible for the online marketing and media co-ordination.

The campaign started in 2010 summer with the slogan of  ‘Call for 100 ideas’. We designed a set of  ‘THINK · CARBON FREE!’ tips to address the importance of low-carbon living. Over 10,000 tag cards were distributed, on each of the card, a related icon was printed with a line of low-carbon tips, to inspire the public what they could do for our mother earth.

The best 100 ideas collected were gathered and posted to Facebook, for the community to vote for the favorite ones, and to pass the messages to their friends.

The project wrapped with a touring exhibition in Hong Kong, the publication THINK · CARBON FREE! was also released, recording the 100 ideas with articles and interviews with local green organizations.

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客戶:香港友邦洋紙 / 年份:2010

《低碳·空想》100作品徵集是香港友邦洋紙與milkxhake一同發起的創意徵集活動。旨在提高各界對低碳生活的認識和關注。

活動首段以發佈低碳生活常識為主,用20組圖示,各併合一條減碳小提示帶出活動目的及其視覺形象。次階段則是招募低碳主意和方法的創意徵集活動,透過社交網站facebook推廣低碳訊息,並舉行線上投票。

最出色的100個點子其後在香港作巡迴展覽,並結集出版《低碳·空想》一書。

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www.facebook.com/thinkcarbonfree

 

 

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