‘DESIGN CITIES' TV Documentary - Motion Identity (2009-2010)

Client: Radio Television Hong Kong, Hong Kong Design Centre / Year: 2009

‘DESIGN CITIES’ was a TV Documentary series co-produced by Radio Television Hong Kong (RTHK) and Hong Kong Design Centre broadcasted between Dec 2009 and Feb 2010. The crew visited Copenhagen, Kyoto, Barcelona, London, Berlin, Bangkok, São Paulo and Shenzhen to examine the relationship between city and design and the many faces of the design cities.

Javin Mo was invited by RTHK to be the art director for the project, to deliver the Visual Branding and Motion Identity for the TV documentary, as well as all printing promotions and exhibition graphics. He was also the hosts for the ‘Shenzhen’ Episode.

The approach was to create a unique yet dynamic visual and motion branding by the reinterpreting the world map, demonstrating design as a ‘City Centre’, sparking off and influencing our neighborhoods, just like what the slogan said – ‘DESIGN MAKES BETTER CITIES’.

The project ended with touring exhibitions and had received lots of attention driven by the TV series, a special DVD package was published.

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客戶:香港電台, 香港設計中心 / 年份:2009-2010

香港電台與香港設計中心共同製作、《設計城市》是一連八集,每周一回的設計(紀錄)特輯,於2009年12月至2010年2月期間播出。

製作隊伍走訪了哥本哈根、京都、巴塞隆拿、倫敦、柏林、曼谷、聖保羅和深圳八個設計城市,研究城市與設計之間的關係;用設計的角度,看城市各方面的面貌。

節目藝術總監Javin Mo,主力擔任節目的視覺形象設計及動態視覺指導,亦負責所有平面宣傳品和展覽的圖像設計。設計方向及靈感源自對世界地圖的全新演繹,展示「設計」是「城市」的中心點,並影響著我們生活的每個細節,一如節目標語所說-「設計令城市更美好」。

《設計城市》除節目外更舉辦了巡迴展示,把節目內容以不同方式展開,最後更推出特別版DVD。Javin更為本節目「深圳篇」擔任客席主持。

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Co-Producer: Radio Television Hong Kong, Hong Kong Design Centre / Art Director: Javin Mo / Motion Designer: Kosby Fu

 

 

 

 

 

 

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