Client: Microwave / Year: 2008

Organized by Microwave. ‘A-Glow-Glow’ Macro Interactive Media Arts Exhibitions brought to Hong Kong a brand new experience of new media arts in April 2008. It featured United Visual Artists (UVA) from UK and the stunning Asia debut of their award-winning VOLUME and the spectacular world premiere of PHAEODARIA by Hong Kong-based LED artist. The two spectacular multimedia installations were exhibited in the Avenue of Stars by the waterfront in Tsim Sha Tsui, echoing the grand city lights that color Hong Kong’s skyline.

We were commissioned to design the whole event identity from printed materials, website to limited edition products for the exhibition. The ‘A-Glow-Glow’ logotype was inspired by ‘neon light’ typeface with open and close outline, depicting the ‘glowing’ effect. Vibrant cyan and purple were chosen as the main event identity colors, responding to the ‘luminous’ concept for the installation artworks.

‘A-Glow-Glow’ Macro Interactive Media Arts Exhibitions successfully attracted over 100,000 visitors and tourists within 2 weeks and aroused the public attention to the new media arts.

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客戶：Microwave / 年份：2008

微波國際新媒體藝術節2008年的主題展覽《燈陸．亞高高》為香港帶來了全新的新媒體藝術體驗，邀請了英國著名視覺藝術家 United Visual Artists (UVA)及本地新銳LED藝術家Teddy Lo在尖沙咀海濱星光大道上設置大型藝術裝置，與來場者進行互動。

以「光」和「裝置」作基礎，展覽的視覺形象就如霓虹燈一樣，字體的開合描繪了霓虹燈的形態，而藍紫兩色代表了光譜上最沉著有序的光芒，在香港的海岸線上發光發亮。

《燈陸．亞高高》在兩星期內成功吸引了十萬以上的觀眾及遊客，引起了大眾對媒體藝術的注意。

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www.microwavefest.net/aglowglow